The Simple Trick That Increases Sales
Stop Using Techno Babble
One of the biggest reasons people struggle to sell is not price, competition, or traffic. It is confusion. In this video, Russell Brunson explains a simple persuasion technique that instantly makes complex ideas easier to understand and dramatically increases conversions.
Accordingly, Russell introduces what he calls the “kind of like” bridge. This concept exists to solve a common problem in marketing and sales: techno babble. When experts use advanced terminology that only they understand, audiences mentally disengage. The moment confusion appears, attention disappears.
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Additionally, Russell demonstrates how every time you introduce a new or unfamiliar word, you must immediately bridge it to something your audience already understands. By saying “it’s kind of like this,” you anchor new concepts to familiar experiences, restoring clarity and focus.
Although experts often believe that using sophisticated language makes them sound credible, this approach usually works against them. Whether you are selling weight loss, software, coaching, books, or services, clarity always beats complexity.
Russell shares examples from funnels, weight loss, and everyday businesses to show how bridges work in real conversations, videos, webinars, books, and live presentations. This technique keeps people listening, engaged, and emotionally connected to your message.
This persuasion framework is one of the many core concepts taught inside Expert Secrets. The book is designed to help you find your message, build a tribe, and share your ideas in a way that actually moves people to action.
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If you want to communicate more clearly, sell more naturally, and help people truly understand what you offer, this lesson is essential.
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