How to Monetise Your Blog or Website with Adsterra

In today’s fast-evolving digital economy, monetising your blog or website is no longer a luxury but a necessity for sustainable online growth. Whether you run a scholarship platform, a lifestyle blog, a news site, or an educational resource like Acadess.com, finding the right advertising network can make the difference between a side hustle and a steady source of income. Among the many available options, Adsterra has emerged as one of the most popular and versatile monetisation platforms for publishers today.

Unlike traditional ad networks, Adsterra offers a range of flexible ad formats and competitive payout models that allow bloggers and website owners of all sizes to turn their traffic into revenue. From Cost Per Mille (CPM) and Cost Per Click (CPC) campaigns to direct links and affiliate programmes, the platform provides diverse earning opportunities that work well across multiple niches, including scholarships, tech, finance, entertainment, and e-learning.

Additionally, Adsterra stands out because of its high fill rates, fast approval process, and lower entry barriers compared to competitors like Google AdSense. Even smaller publishers or new website owners can start earning without waiting months for approval or worrying about restrictive policies. For example, a blog generating just 100 to 10,000 monthly visits can begin earning through strategically placed ads and optimised traffic channels — something many networks fail to offer to emerging publishers.

Considering the increased competition for online visibility and revenue, understanding how Adsterra works and how to leverage its tools effectively is critical. In this comprehensive guide, we will walk you through everything you need to know, including:

• How to sign up and get approved as a publisher.
• The best-performing ad formats and where to place them.
• Strategies to optimise earnings and avoid common mistakes.
• Comparisons between Adsterra and Google AdSense to help you choose the right path.

By the end of this guide, you will have a clear, step-by-step understanding of how to monetise your blog or website effectively with Adsterra and maximise your earnings today.

What is Adsterra and How Does It Work?

Adsterra is a global advertising network that connects publishers (bloggers, website owners, and app developers) with advertisers seeking to promote their products, services, or offers. Established in 2013, the platform has grown into one of the most reliable and widely used monetisation solutions for small, medium, and large-scale publishers. today, Adsterra serves over 30 billion ad impressions monthly across 250+ geographies, making it one of the best alternatives to traditional networks like Google AdSense and PropellerAds.

At its core, Adsterra acts as a bridge between advertisers who want their ads displayed and publishers who want to earn revenue from their website traffic. Advertisers bid for placement, and publishers are paid based on impressions, clicks, or specific user actions depending on the chosen model. What makes Adsterra particularly attractive is its high-performing ad formats, affordable traffic options for advertisers, and fair compensation models for publishers, ensuring that both sides benefit.

How Adsterra Monetisation Works

Adsterra allows publishers to make money by showing ads on their websites or blogs. When visitors interact with these ads — by simply viewing, clicking, or completing an action — the publisher earns revenue. To cater to different traffic sources and niches, Adsterra supports several payment models:

1. Cost Per Mille (CPM)

You earn money per 1,000 ad impressions regardless of whether users click.

Ideal for high-traffic blogs and websites where users engage primarily with content rather than offers.

Example: If Adsterra offers a $2 CPM for your traffic location, a website generating 50,000 monthly impressions could earn roughly $100 per month from display ads alone.

2. Cost Per Click (CPC)

You earn revenue each time a visitor clicks on an ad displayed on your site.

Best suited for niche-specific blogs with highly targeted audiences.

Example: If you get 500 ad clicks at an average rate of $0.15 per click, you make $75.

3. Cost Per Action (CPA)

You earn when users complete an action, such as signing up for a service, filling in a form, or making a purchase.

CPA offers typically pay higher rates but require more targeted traffic.

Example: If a CPA offer pays $5 per completed signup and 100 users convert, you earn $500.

4. Cost Per Lead (CPL)

Similar to CPA but focuses on generating leads for advertisers.

Popular among finance, insurance, and real estate niches.

By providing different monetisation models, Adsterra ensures publishers can match the right earning strategy with their traffic quality and audience behaviour.

Why Adsterra is Popular today?

Adsterra’s rise in popularity is due to its flexibility, ease of use, and competitive payouts. Here are a few reasons why bloggers and website owners are embracing it:

• Global Reach: Works well across all regions, including Africa, Asia, Europe, and the Americas.
• High CPM Rates: Especially effective for tier-one countries like the United States, United Kingdom, Canada, and Australia.
• Fast Approval Process: Unlike Google AdSense, which may take hours/days/weeks, Adsterra approves websites within 24–48 hours.
• No Minimum Traffic Requirement: Even new blogs can start monetising immediately.
• Diverse Ad Formats: From banners and native ads to popunders and direct links, you can choose what works best.

In short, Adsterra empowers publishers by combining versatile monetisation tools with fast payments and high earning potential. Whether you are running a scholarship portal like Acadess.com, a niche finance blog, or a movie streaming website, there is an ad format and payment model that can maximise your revenue.

Why Choose Adsterra Over Other Ad Networks

With countless advertising networks available today, choosing the right one for monetising your blog or website can be overwhelming. Among the options, Adsterra stands out as a top contender, especially for publishers seeking flexibility, fast approvals, and higher payouts. While giants like Google AdSense still dominate the industry, Adsterra’s publisher-friendly policies and multiple earning models make it an attractive alternative, particularly for small and medium-sized websites.

Below, we explore the key reasons why Adsterra is preferred over other ad networks, supported by practical examples and comparisons.

a) Faster and Easier Approval Process

One of Adsterra’s strongest advantages is its fast and straightforward approval process. Unlike Google AdSense, which often takes weeks and applies strict eligibility requirements, Adsterra approves most websites within 24–48 hours.

Example: If you launch a blog today, Google AdSense might require consistent traffic and strict compliance with its policies before approving your account. In contrast, Adsterra can approve the same website within two days, allowing you to start earning immediately.

For new bloggers, this is a game-changer because it eliminates the traditional waiting period.

b) Multiple Ad Formats for Better Flexibility

Unlike some ad networks that rely mainly on display banners, Adsterra offers a wide range of monetisation formats, allowing publishers to customise their earnings strategy based on audience behaviour:

Ad Format	Can Be Good For	Earning Potential
Popunder Ads	Entertainment, streaming, or movie sites	High CPM rates, ideal for traffic-heavy blogs
Social Bar Ads	Blogs, educational sites, e-commerce	High CTR; integrates seamlessly
Display Banners	News sites, blogs, scholarship portals	Consistent earnings, less intrusive
Direct Links	Any site or even without a website	Works well for WhatsApp, Telegram, or forums
Native Ads	Lifestyle, tech, finance blogs	Blends into content, driving higher engagement

c) Higher CPM Rates, Especially for Tier-One Traffic

Adsterra consistently offers competitive CPM and CPC rates, particularly for traffic from tier-one countries like the United States, Canada, Australia, and the United Kingdom. Even for emerging regions in Africa and Asia, CPM rates remain attractive compared to other networks.

Example:

A website with 50,000 monthly visitors from the US could earn up to $300 with Adsterra due to CPM rates averaging $3–$5.

The same traffic might only generate $150–$200 on networks like PropellerAds, highlighting Adsterra’s earning advantage.

d) No Minimum Traffic Requirements

Many networks, especially Google AdSense, impose strict minimum traffic requirements before approving publishers. Adsterra, however, welcomes new and small websites regardless of traffic volume.

This makes it ideal for:

• New blogs still building an audience.
• Niche websites that get fewer but more targeted visitors.
• Regional websites in countries with low ad competition.

e) Flexible and Faster Payments

Adsterra provides multiple payment options and schedules to suit different publishers worldwide. Payments are processed bi-weekly or monthly depending on your chosen model.

Supported Payment Methods:

• PayPal
• Bitcoin & USDT (Tether)
• Skrill
• WebMoney
• Wire Transfer
• Paxum

Example: For small publishers, Adsterra’s minimum payout of $5 via WebMoney or Paxum is extremely accessible, compared to Google AdSense’s $100 threshold.

Adsterra Publisher: Real-World Example

Imagine you own a news blog attracting 30,000 monthly visits, primarily from India, Nigeria, and Kenya — traffic that at times may struggle to monetise effectively on Google AdSense due to low CPC rates. By integrating Adsterra direct links and social bar ads, you could achieve an average CPM of $1.50–$2.00, generating $45–$60 per month — far more than what many competitors offer for similar traffic.

Adsterra’s combination of fast approvals, versatile ad formats, competitive payouts, and low entry barriers makes it a go-to solution for publishers today. Whether you are just starting your blog or looking for an AdSense alternative that does not compromise on earnings, Adsterra offers the flexibility and global reach needed to maximise your monetisation strategy.

Comparison: Adsterra vs Google AdSense vs PropellerAds

Feature	Adsterra	Google AdSense	PropellerAds
Approval Time	1–48 hours	0–6 weeks	2–4 days
Minimum Traffic	None	Medium to high	None
Ad Formats	Popunders, Social Bar, Native, Direct Links, Banners	Display, Native, In-Feed Ads	Popunders, Push, Banners
CPM Rates (Tier 1)	High ($3–$5)	High ($4–$7)	Moderate ($2–$4)
Minimum Payout	$5 (WebMoney, Paxum)	$100	$5
Payment Frequency	Bi-weekly / Monthly	Monthly	Weekly / Monthly
Best For	Small to medium blogs, global reach	Large websites, stricter policies	Popunder-heavy traffic

This comparison shows that Adsterra is a balanced solution: it combines ease of use and fast approval with decent payouts, making it especially useful for emerging publishers and non-tier-one traffic sources. A top Adsterra alternative is Monetag.

How to Set Up an Adsterra Account

Before you can start earning money with Adsterra, you need to create a publisher account, get your website approved, and set up your ad units. Thankfully, Adsterra has designed its onboarding process to be simple, quick, and beginner-friendly. Unlike Google AdSense, which maybe complex, Adsterra allows almost anyone — from Blogger blog owners to large website publishers — to monetise their traffic without unnecessary hurdles.

In this section, we will walk you through a step-by-step process of setting up your account today, including pro tips for fast approval and maximum revenue potential.

Step 1: Visit the Official Adsterra Website

Click here to go to the Adsterra Publishers sign up page.

Click on “Sign Up”  on the homepage.

You will be redirected to the registration page where you will choose between two roles:

• Publisher – If you own a blog, website, or app and want to monetise traffic.
• Advertiser – If you want to promote products or services.

For our purposes, select “Sign Up as a Publisher.”

Step 2: Fill in Your Registration Details

The sign-up form is straightforward. You will need to provide:

• Full Name – Use your real name to avoid verification issues.
• Email Address – Use an active email for confirmations and notifications.
• Password – Choose a strong password.
• Account Type – Select Publisher.
• Traffic Type – Indicate whether your traffic comes from websites, apps, or direct links.

After filling in the details, click “Sign Up.”

Pro Tip: Use a professional email associated with your domain, such as admin@yourdomain.com, as this can increase your approval chances. If you do not have such its still fine to use Gmail, Outlook or any other email address you have.

Step 3: Verify Your Email Address

After registration, Adsterra will send a verification email.

Open your inbox and click on the confirmation link to activate your account.

If you do not see the email, check your spam or promotions folder.

Step 4: Add Your Website or Blog

Once logged into your Adsterra Publisher Dashboard, the next step is to add your website for monetisation:

Click “Websites” in the menu.

Click “Add New Website.”

Provide:

• Website URL – Include the full URL (e.g., https://acadess.com).
• Category – Select the niche closest to your content (e.g., Education, Technology, Other).
• Ad Types – Tick the formats you intend to use, such as Display Banners, Social Bar, Popunders, or Direct Links.

Pro Tip: Always select categories and formats that align with your website niche to improve approval chances and attract high-quality ads.

Step 5: Wait for Website Approval

Adsterra reviews most websites within 1 to 48 hours. While your website is under review, make sure:

1. Your content is original and valuable.
2. There are no illegal, pirated, or prohibited materials.
3. Your website has at least 5–10 well-written posts if it is new.

Example: An opportunities site like Acadess.com, featuring detailed articles on international opportunities, is highly likely to get approved due to its educational focus and consistent traffic potential.

Step 6: Generate Your Ad Codes

Once your website is approved:

Go to Websites then to Manage Websites.

Select the site you want to monetise and click “Add Code.”

Choose the ad format you want:

• Display Banners
• Popunders
• Native Ads
• Smartlink
• Direct Links

Customize size and settings, then click “Get Code.”

Copy the generated HTML/JavaScript code.

Step 7: Place Ads on Your Website

Integrating Adsterra ads into your site depends on the platform you use:

For WordPress

Go to Appearance to Widgets to Custom HTML.

Paste the ad code in your desired sidebar or footer section.

Click Save.

For Blogger

Go to Layout to Add a Gadget to HTML/JavaScript.

Paste the code and save changes.

For Custom Websites

Open your website files and paste the ad code wherever you want the ads to appear.

Pro Tip: Place ads in high-visibility areas such as above the fold, within content, or after the first paragraph for maximum engagement and higher CPM rates.

Step 8: Start Earning

Once your ads are live, Adsterra automatically begins displaying relevant ads based on your website’s category, traffic location, and audience behaviour. You can monitor your earnings in real time via the Publisher Dashboard.

Pro Tips for Faster Approval and Higher Earnings

• Create quality content: Adsterra prefers blogs with original, valuable articles.
• Avoid prohibited content: Do not host adult material unless you have registered for the Adsterra Adult Network.
• Optimise ad placement: Experiment with heatmaps to identify the best-performing sections of your site.
• Start small, scale fast: Begin with one or two formats, track performance, and add more when necessary.

Setting up an Adsterra account is straightforward, but getting the most out of it requires strategy. Through following these steps and tips, you can move from sign-up to earning within just a few days.

How to Choose the Right Ad Format on Adsterra as a Publisher

One of the biggest reasons publishers prefer Adsterra is the wide variety of ad formats it offers. Unlike traditional ad networks that mainly rely on static banners, Adsterra provides multiple monetisation options that suit different website types, niches, and traffic patterns.

However, the key to maximising your earnings today lies in choosing the right ad format for your audience. Picking the wrong format can lead to poor engagement, low click-through rates (CTR), and reduced revenue. Therefore, you need to understand each option and decide where and how to place it for maximum results.

Below, we will break down the most effective Adsterra ad formats, explain how they work, and give practical examples to help you monetise your blog or website intelligently.

Ad Format	Best For	Engagement Level	Earnings Potential	Intrusiveness
Social Bar Ads	Blogs, portals, apps	High	High	Low
Popunder Ads	Streaming, downloads	Medium	Very High	Medium
Display Banners	Authority blogs	Medium	Moderate	Low
Native Ads	Content-heavy blogs	High	High	Very Low
Direct Links	Social media, forums	Varies	High	None

Quick Comparison Table: Choosing the Best Format

Social Bar Ads (Highly Recommended)

Social Bar Ads are one of Adsterra’s most innovative and highest-performing ad formats. They are interactive, customisable widgets that appear as chat boxes, alerts, or icons on your website, blending seamlessly with your design while attracting more clicks.

Why It Works:

• High CTR: These ads are visually appealing and feel less intrusive than banners.
• Customisable Designs: You can match them to your site’s branding.
• Better Engagement: Visitors are more likely to interact with “chat-style” or “notification-style” ads than static ones.

Best For:

• Blogs and websites with consistent traffic.
• Niche sites targeting tech, education, finance, or entertainment.

Example:

Imagine running an opportunities portal like Acadess.com. You can place a Social Bar Ad designed as a scholarship alert widget, which prompts users with:

“Exclusive scholarships for American students today — click here to apply!”

This blends value with advertising, leading to higher engagement and revenue.

Popunder Ads (High Revenue, but Use Cautiously)

Popunders are full-page ads that open in a new browser tab when a user clicks anywhere on your website. They are one of Adsterra’s highest-paying formats and work best when you have high-traffic volumes.

Why It Works:

• High CPM Rates: Popunders typically pay more than banners or native ads.
• Non-intrusive on first load: They open in a separate tab, so your site’s design remains intact.
• Better for Global Traffic: Popunders monetise well in countries like the United States, United Kingdom, India, and Nigeria.

Best For:

• Download websites.
• Streaming and entertainment blogs.
• Blogs with international audiences.

Example: If your blog provides free eBook downloads, a popunder can display a relevant book store or learning platform ad in a new tab. While users continue browsing your site, advertisers still gain exposure, creating a win-win scenario.

Pro Tip: Avoid using multiple popunders on the same page to prevent high bounce rates.

Display Banners (Classic but Still Effective)

Display banners are the traditional ad format most people are familiar with. Adsterra offers a variety of banner sizes, including 160×600, 300×250, 728×90, and 468×60.

Why It Works:

• User-friendly: Visitors are accustomed to banners and know how to engage with them.
• Great for Branding: Banners are visually striking and help advertisers stand out.
• Flexible Placement: You can add them to headers, sidebars, in-content areas, or footers.

Best For:

• Professional blogs and authority websites.
• Niche sites with educational or informational content.

Example: On a career blog, you can place a 300×250 banner in the sidebar promoting remote job platforms. Since the ad matches the site’s niche, users are more likely to click, improving both CTR and earnings.

Native Ads (Subtle and User-Friendly)

Native ads blend seamlessly with your website’s content and layout, making them appear less like ads and more like recommended content.

Why It Works:

• Higher Trust Levels: Users often see native ads as part of the site’s content.
• Better CTR: Since they do not look intrusive, visitors are more likely to interact with them.
• Content-Focused: Perfect for blogs with long-form educational or lifestyle content.

Best For:

• Blogs focusing on articles, guides, and tips.
• Educational, tech, and health-related websites.

Example:

On Acadess.com, a native ad could promote an online course platform as part of a listicle titled:

“Top 5 International Scholarships and Courses to Apply for today.”

Because the ad matches the content theme, it achieves better engagement and earnings.

Direct Links (Monetise Without Website Approval)

Direct links are special Adsterra-provided URLs that lead users straight to advertiser landing pages. They are a powerful monetisation tool for:

• Social media promotion.
• Link-sharing forums.
• Messaging apps like WhatsApp or Telegram.

Why It Works:

• No Website Needed: Perfect if you do not have a blog but still want to earn online.
• Flexible Promotion: You can share links anywhere — blogs, emails, chat groups, etc.
• High Payout Potential: Best if you target high-value geographies like the US, Canada, UK, and Australia.

Example: If you run a Telegram channel for job seekers, you can share Adsterra direct links to relevant recruitment ads and earn each time users interact with them.

Pro Tips for Choosing the Best Ad Format

• Match format to audience behaviour: Use Social Bar Ads for interactive users and Popunders for high-traffic sites.
• Experiment and optimise: Start with two formats, monitor performance in the dashboard, and scale the best performers.
• Combine formats smartly: For example, you can use Social Bars + Native Ads together without affecting user experience.
• Prioritise user experience: Too many ads can drive visitors away, so balance revenue goals with audience satisfaction.

Choosing the right ad format is the foundation of successful Adsterra monetisation today. If done strategically, you can maximise clicks, boost conversions, and increase revenue without compromising your user experience.

Optimising Your Earnings with Adsterra

Simply signing up for Adsterra and placing ads on your website is not enough to maximise revenue today. To unlock the full earning potential of the platform, you need to optimise your strategy. This involves understanding your audience, choosing the right placements, experimenting with formats, and tracking performance continuously.

In this section, we will explore proven strategies to help you earn more with Adsterra, supported by practical examples and actionable tips.

1. Understand Your Audience and Traffic Sources

Before placing ads, you must know who your audience is and where they are coming from. Adsterra pays differently depending on:

• Geographical location (Geo): Countries like the United States, United Kingdom, Canada, and Australia offer higher CPM rates compared to others.
• Device type: Mobile traffic often outperforms desktop traffic for certain ad formats like Social Bar Ads.
• Content type: If your blog focuses on scholarships, jobs, or tech tutorials, your users will engage differently compared to entertainment sites.

Example: If your analytics show that 70% of your traffic is from India and Nigeria, you may want to focus on ad formats optimised for mobile devices like Social Bars and Native Ads, as these perform better in mobile-dominated markets.

2. Use Strategic Ad Placement

Ad placement is one of the most important factors affecting click-through rates (CTR) and earnings. Placing ads in irrelevant or hidden areas can lead to poor results, regardless of how attractive the format is.

Best Practices for Ad Placement:

Above the fold: Place your primary ads where users can see them without scrolling.

In-content ads: Embedding ads within articles improves visibility and CTR.

Sidebars and footers: Use banners here for branding-focused ads without overwhelming readers.

Example: On Acadess.com, an article about “Top International Scholarships for 2025” can include a native ad recommending “Online Application Portals for Students.” Since the ad aligns perfectly with the reader’s intent, engagement rates increase naturally.

3. Experiment with Multiple Ad Formats

There is no one-size-fits-all formula for Adsterra monetisation. What works for a movie download site may not work for a scholarship blog.

Steps to Follow:

1. Start with two or three ad formats.
2. Run them for at least two weeks.
3. Compare results in the Adsterra dashboard using metrics like CTR, CPM, and conversions.
4. Keep the best performers and gradually introduce new formats.

Example: A tech blog could begin with Social Bar Ads and Display Banners. If Social Bars generate twice the CTR of banners, you can scale them up while keeping banners in secondary positions.

4. Leverage Geo-Targeting for Higher Payouts

Adsterra rewards publishers differently based on geographic locations. Some countries, known as Tier 1 regions, offer significantly higher CPM rates.

Tier 1 countries include:

1. United States
2. United Kingdom
3. Canada
4. Australia
5. Germany
6. New Zealand

Optimisation Tip: If your site has global traffic, create separate landing pages targeting different geographies. This allows you to customise ad formats and maximise returns for high-paying regions.

Example: Suppose you manage a streaming site with visitors from both Kenya and the United States. Through creating geo-targeted ad zones for US users, you can serve high-paying Social Bar Ads while using popunders for Kenyan traffic where CPMs are lower but volume is high.

5. Improve Your Traffic Quality

Adsterra pays more for high-quality traffic and rewards publishers whose visitors are genuine and engaged. Avoid using bot-generated traffic or low-quality click farms, as this can lead to account suspension or low earnings.

How to Improve Traffic Quality:

• Focus on SEO to drive organic visitors.
• Promote your site in relevant social groups rather than random forums.
• Publish high-value, evergreen content that naturally attracts clicks.

Example: If you run a scholarship blog, create in-depth guides such as “How to Apply for the Fulbright Foreign Student Programme 2025.” Articles like these rank well on Google, bringing in genuine readers who are more likely to interact with ads.

6. Use A/B Testing for Continuous Improvement

A/B testing involves comparing two variations of the same ad or placement to find out which one performs better.

Key Variables to Test:

• Ad formats: Social Bar vs. Native Ads.
• Placements: Sidebar vs. in-content.
• Call-to-action wording: “Click Here” vs. “Apply Now.”

Example: If you are unsure whether native ads or social bars perform better on your job portal, run both for a week. If native ads give a 30% higher CTR, you can focus on scaling them while minimising others.

7. Monitor and Optimise Performance Regularly

Adsterra provides a detailed publisher dashboard with insights on:

1. Impressions.
2. Click-through rates.
3. Earnings per ad format.
4. Geographic performance.

Make it a habit to review these analytics weekly and adjust your strategy accordingly.

Example: If your report shows that popunders perform poorly in certain countries, you can disable them there and switch to native ads or direct links for better monetisation.

Pro Tips for Maximising Adsterra Revenue today

• Focus on mobile-first strategies — more than 65% of global traffic is mobile.
• Avoid ad overload — too many ads harm user experience and increase bounce rates.
• Target high-paying geographies through SEO and content strategies.
• Update your content regularly to maintain steady organic traffic.
• Leverage Adsterra’s support team — they offer personalised recommendations based on your niche and audience.

With these optimisation strategies, you can significantly boost your Adsterra earnings today, even if your site is relatively new. The key lies in understanding your audience, testing multiple formats, and refining placements continuously.

How to Track, Analyse, and Scale Your Adsterra Performance

Monetising your blog or website with Adsterra goes beyond placing ads and hoping for revenue. To maximise your earnings today, you need to track your performance, analyse results, and scale up the best strategies. Adsterra provides a comprehensive publisher dashboard and several built-in tools to help you make data-driven decisions.

In this section, we will explore how to monitor your ad performance, identify high-paying opportunities, and scale your income effectively.

1. Understanding the Adsterra Publisher Dashboard

The publisher dashboard is your central hub for monitoring ad performance. It gives you real-time insights into how well your ads are performing and where your revenue is coming from.

Key Metrics to Track:

• Impressions: The total number of times your ads are displayed.
• Clicks: How many users interact with your ads.
• CTR (Click-Through Rate): Shows how engaging your ads are.
• CPM (Cost Per Mille): How much you earn per 1,000 impressions.
• Earnings: Your total revenue from all active campaigns.
• Geographic Performance: Which countries are bringing the highest returns.

Example: If your dashboard shows that Social Bar Ads have a 3.5% CTR compared to 0.8% for banners, you can deduce that Social Bars resonate better with your audience and deserve more placement.

2. Identifying High-Paying Traffic Sources

Adsterra pays differently depending on traffic quality and geographical origin. Tier 1 countries like the United States, Canada, United Kingdom, and Australia have higher CPMs than Tier 2 or Tier 3 regions.

Steps to Optimise for High-Paying Regions:

• Check which geographies generate most impressions and clicks.
• Tailor your content strategy to attract more visitors from high-CPM countries.
• Consider creating niche-specific landing pages for your Tier 1 audience.

Example: If your blog attracts 60% of visitors from India and 20% from the US, but the US traffic generates 3x higher CPM, you may want to publish more content that appeals to US readers to increase overall earnings.

3. Comparing Ad Formats to Maximise Returns

Not all ad formats perform equally well. Adsterra allows you to track how each ad type contributes to your total income.

Best Practices for Format Comparison:

• Run multiple ad formats simultaneously.
• Check each format’s CTR, CPM, and conversion rates.
• Scale the best-performing ads while minimising low-converting formats.

Example: A music streaming site might find that popunder ads bring more clicks, but a scholarship portal may perform better with native ads because they blend seamlessly with content.

4. Using A/B Testing for Smarter Scaling

A/B testing is a powerful way to compare two strategies and choose the one that works best. Adsterra supports multiple zones and placements, making it easier to experiment.

What You Can Test:

• Ad placements: Above the fold vs. in-content.
• Formats: Social Bars vs. Native Ads.
• Call-to-action buttons: “Download Now” vs. “Apply Today.”

Example: If you run a job portal, test two placements for a Social Bar Ad — one at the top of the page and another within job listings. If the in-content version drives 40% more clicks, you can prioritise that placement for scaling.

5. Monitoring Device Performance (Desktop vs. Mobile)

Currently, mobile-first monetisation is critical since over 65% of global web traffic comes from mobile devices. Adsterra’s dashboard lets you analyse ad performance by device type.

Optimisation Tip:

• Use mobile-friendly ad formats like Social Bar Ads and Native Ads for smartphone-heavy traffic.
• For desktop-heavy sites, focus on display banners and interstitial ads.

Example: If your site analytics reveal that 80% of your audience uses mobile devices, but most of your ads are desktop banners, you are leaving money on the table. Switching to mobile-optimised formats can instantly boost earnings.

6. Scaling Your Best-Performing Strategies

Once you identify what works, the next step is to scale it up. Scaling involves allocating more space, effort, and traffic to your highest-performing strategies.

How to Scale with Adsterra:

• Increase the number of high-performing ad zones.
• Focus content creation around topics that generate high-CPM traffic.
• Use Adsterra direct links to monetise even pages without ads.

Example: If a “Best Online Scholarships 2027” article attracts the highest CPM and engagement, you can create related posts targeting similar audiences and place Social Bar Ads there for maximum earnings.

7. Setting Up Revenue Goals and Benchmarks

To make progress measurable, set monthly income goals and track your performance against them.

Action Steps:

• Decide on a realistic earnings target.
• Use the dashboard to monitor daily and weekly revenue trends.
• Adjust your strategies if growth stagnates.

Example: If your goal is to earn $500 per month but your dashboard shows you’re averaging only $250, you may need to add more ad zones, publish more high-paying niche content, or optimise traffic sources.

8. Using External Analytics Tools for Better Insights

While Adsterra’s dashboard provides robust insights, combining it with Google Analytics or Matomo gives you a deeper understanding of user behaviour.

Benefits of Combining Tools:

• Identify your top-performing pages and optimise them further.
• Track bounce rates to know if ads are driving users away.
• Understand which keywords and traffic sources bring the highest revenue.

Pro Tips for Tracking and Scaling today

• Check reports daily to spot performance spikes or drops early.
• Group ads by niche or content type for better testing.
• Leverage direct links for monetising apps, email lists, and underperforming pages.
• Stay updated with Adsterra’s blog — they regularly publish tips on boosting earnings.

Via effectively tracking, analysing, and scaling your Adsterra strategy, you can turn your blog or website into a steady income source today. The secret lies in data-driven optimisation and continuous experimentation.

Common Mistakes to Avoid When Monetising with Adsterra

While Adsterra offers one of the easiest ways to monetise blogs and websites today, many publishers make mistakes that limit their earnings or, worse, get their accounts banned. To build a sustainable income stream, you must understand these pitfalls and learn how to avoid them.

In this section, we will explore the most common mistakes bloggers make, why they hurt your revenue, and the best practices to stay compliant and profitable.

1. Overloading Your Website with Too Many Ads

One of the biggest mistakes new publishers make is filling every inch of their website with ads. While it may seem like more ads will bring more money, the opposite often happens.

Why This Hurts You:

• It increases bounce rates because visitors find the site overwhelming.
• Search engines like Google penalise websites with poor user experience, lowering your traffic.
• Advertisers may reduce your CPM if your pages are cluttered.

How to Avoid It:

• Stick to 2–4 ad zones per page for better results.
• Use smart placements instead of random banners everywhere.
• Prioritise user experience over aggressive monetisation.

Example: If you run a scholarship blog and place five popunders on a single page, visitors are likely to leave immediately, reducing traffic and long-term income potential.

2. Ignoring Mobile Optimisation

Currently, over 65% of global web traffic comes from mobile devices, yet many bloggers still focus only on desktop ad placements.

Why This Hurts You:

• Ads designed only for desktop do not display well on mobile, leading to low CTRs.
• Mobile visitors leave quickly if your site looks broken, which kills engagement.
• You miss out on mobile-specific high-CPM formats like Social Bars.

How to Fix It:

• Always choose mobile-friendly ad formats.
• Optimise your blog design with responsive themes.
• Use Adsterra Social Bar Ads and Native Ads for mobile traffic.

Example: A food recipe blog noticed that 75% of its traffic came from smartphones, yet it was using large desktop banners. Switching to mobile-optimised Social Bars tripled its revenue in just one month.

3. Violating Adsterra’s Content Policies

Adsterra has strict policies about what kind of content you can monetise. Violating these rules can lead to suspended accounts and lost earnings.

Prohibited Content Includes:

• Adult content where forbidden by law.
• Copyrighted material without permission.
• Scams, malware, or deceptive downloads.
• Fake clicks or traffic manipulation.

How to Stay Safe:

1. Read Adsterra’s publisher guidelines before placing ads.
2. Avoid using clickbait or misleading ads.
3. Never use bot traffic — focus on organic or paid human traffic sources.

Example: I a tech blog uses traffic bots to inflate impressions, Adsterra’s system may detect the fraud and suspend the account, losing in pending payouts.

4. Choosing the Wrong Ad Formats for Your Niche

Not all ad formats work equally well across all industries. Using the wrong format can reduce your CTR, CPM, and overall earnings.

How to Fix It:

• Test multiple formats using A/B testing.
• Choose ad formats that match your niche and audience behaviour.
• Monitor your dashboard performance reports to see which ads perform best.

Examples: A sports news website can perform better with popunder ads due to high visitor engagement.

A travel blog might see better results with native ads that blend with its storytelling content.

5. Not Tracking and Optimising Performance

Some publishers set up ads once and never review their performance, which means they miss out on revenue growth opportunities.

Why This Hurts You:

• You cannot identify underperforming formats.
• You fail to scale what works.
• You lose money on inefficient ad placements.

How to Fix It:

• Log into your Adsterra dashboard regularly.
• Compare earnings across ad types, geographies, and devices.
• Adjust placements and formats based on data-driven insights.

Example: One WordPress blogger running native ads noticed that CTR was low on mobile but high on desktop. By switching mobile visitors to Social Bars, they doubled overall revenue within two weeks.

6. Ignoring Adsterra’s Direct Link Monetisation

Many bloggers only rely on display ads, ignoring Adsterra’s direct link monetisation, which can be very lucrative.

Why This Matters:

Direct links can monetise any source of traffic, even email newsletters or social media.

• They are perfect for pages without banner space.
• You can use them for CPA offers to boost conversions.

7. Expecting Overnight Success

Some bloggers assume they will get rich instantly after signing up with Adsterra. In reality, monetisation success takes time and requires consistent optimisation.

Tips to Succeed:

• Focus on building quality content that drives sustainable traffic.
• Test different ad formats until you find the highest earners.
• Be patient and review reports weekly to fine-tune your approach.

Advanced Strategies to Maximise Your Adsterra Revenue today

Once you have successfully set up your Adsterra account and optimised your ad formats, the next step is to implement advanced strategies that take your earnings to the next level. These strategies focus on targeting high-value traffic, combining ad formats, and leveraging multiple monetisation channels. By following these steps, you can ensure your blog or website reaches its full revenue potential.

1. Combine SEO with Adsterra Monetisation

Search Engine Optimisation (SEO) is a critical tool for driving high-quality organic traffic, which directly impacts your Adsterra earnings.

Why It Works:

• Organic visitors are more likely to engage with ads compared to low-quality or bot traffic.
• SEO helps attract users from high-CPM countries, increasing revenue.
• Evergreen content ensures consistent traffic, which leads to predictable monthly earnings.

How to Implement:

• Focus on long-tail keywords relevant to your niche. For example, a scholarship blog can target “Fully funded international scholarships 2028”.
• Create in-depth guides and tutorials that attract both traffic and backlinks.
• Optimise page load speed and mobile responsiveness, as these factors affect both SEO rankings and ad engagement.

2. Leverage CPA Offers and Direct Links

Adsterra’s direct links and CPA (Cost Per Action) offers are among the highest-paying monetisation options, especially if you have non-ad-heavy pages or social media traffic.

Why It Works:

Direct links allow monetisation without website integration, making them flexible for newsletters, Telegram channels, or forums.

CPA offers reward specific user actions like sign-ups, downloads, or purchases, often yielding higher revenue per conversion than standard ads.

How to Implement:

• Identify high-converting CPA offers that match your audience.
• Place direct links strategically in content, email campaigns, or social media posts.
• Monitor performance via Adsterra’s dashboard and scale the highest-converting offers.

3. Segment Your Traffic for Maximum Revenue

Not all traffic is equal. Adsterra provides insights into device type, country, and user behaviour, which allows you to segment traffic and tailor monetisation strategies.

Traffic Segmentation Strategies:

• By Device: Use mobile-optimised formats for smartphone users and desktop banners for desktop-heavy traffic.
• By Geography: Serve ads with higher CPM rates to Tier 1 countries.
• By Content Type: Place native ads in long-form content and popunders on download or entertainment pages.

4. Implement Retargeting Strategies

Retargeting involves showing ads to visitors who previously interacted with your site. Although primarily an advertiser feature, you can indirectly benefit by combining Adsterra ads with email marketing or direct links.

How to Apply Retargeting:

• Capture emails or sign-ups on your website.
• Send newsletters with direct links or CPA offers targeting the same audience.
• Use ad formats that follow users across the web, like Social Bars or Push Notifications.

5. Use Push Notifications for Passive Income

Push notifications are one of the fastest-growing ad formats today, offering high CTR and engagement, especially for returning visitors.

Why It Works:

• Notifications reach users even when they are not actively on your site.
• Engaged users often click more than first-time visitors, increasing revenue.
• Works well with news, scholarship updates, and blog content alerts.

6. Track and Optimise Continuously

Even advanced strategies require constant tracking and optimisation. Use Adsterra’s dashboard, combined with Google Analytics or Matomo, to monitor:

• Highest-converting pages.
• Devices generating the most revenue.
• Ad formats yielding the highest CPM.
• Geographies with maximum engagement.

Pro Tip: Run monthly performance reviews to identify opportunities for scaling successful campaigns and phase out underperforming ads.

7. Diversify Your Revenue Streams

Finally, don’t rely solely on Adsterra. Combine monetisation strategies for sustainable income:

Affiliate marketing alongside Adsterra ads.

Sponsored posts or guest articles.

Email newsletter monetisation.

Selling premium content or digital products.

Example: A blog combined native ads, direct links, and affiliate promotions for online courses. This multi-channel approach doubled overall revenue while maintaining a positive user experience.

Pro Tips for Advanced Monetisation today

• Prioritise mobile-first optimisation — most traffic is now mobile.
• Focus on Tier 1 geographies for higher CPMs.
• Experiment with push notifications, direct links, and CPA offers to supplement display ads.
• Regularly review analytics and scale top-performing strategies.
• Combine multiple monetisation channels for a diversified revenue stream.

Through applying these advanced strategies, your blog or website can achieve maximum revenue with Adsterra today. The combination of high-quality content, targeted traffic, and intelligent ad placement ensures long-term success.

Conclusion: Maximising Your Blog or Website Revenue with Adsterra today

Monetising your blog or website with Adsterra today offers an accessible and high-earning opportunity for publishers of all sizes. From Social Bar Ads and popunders to native ads, direct links, and push notifications, Adsterra provides a diverse array of monetisation options that can suit virtually any niche or audience type. The key to long-term success lies in combining strategic ad placement, continuous optimisation, and advanced monetisation techniques. Understanding your audience, traffic sources, and device preferences ensures that each ad format performs at its best. Moreover, tracking performance via the Adsterra dashboard allows you to scale successful strategies, improve CTR, and maximise revenue without compromising user experience.

Equally important is the avoidance of common mistakes. Overloading your site with ads, ignoring mobile optimisation, violating Adsterra’s policies, or failing to track performance can drastically reduce earnings or even lead to account suspension. By staying compliant, focusing on high-quality traffic, and testing different ad formats, publishers can maintain sustainable and growing revenue streams. Advanced strategies such as leveraging SEO, CPA offers, traffic segmentation, retargeting, and push notifications further enhance earning potential. Combining these methods with multi-channel monetisation, including affiliate marketing and premium content, ensures your income is diversified and reliable. In a nutshell, monetising your blog or website with Adsterra today is not just about placing ads — it is about building a data-driven, audience-focused, and optimised strategy. Publishers who apply these techniques consistently will see substantial growth in earnings, improved engagement, and a profitable online presence.