If you are trying to build an expert business, personal brand, coaching programme, online course, or digital product, choosing the right niche is one of the most important decisions you will ever make. In this powerful teaching, Russell Brunson explains how every successful expert business is built around one of three timeless core markets: health,

After working with thousands of businesses across different industries, Russell found that most companies are unable to spend enough to acquire customers profitably. Additionally, this limitation creates a growth ceiling that no amount of advertising or optimisation can fix. The real solution is not more traffic, but a better funnel.