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This page focuses on the different types of marketing today,

What is Marketing?

Marketing refers to the buying and selling activities that occur on a market or marketplace.

It also involves:

• Promotion and advertising of the products and services.
• Distribution of physical and non-physical goods.
• Selling of tangible and non-tangible goods and services.
• Research – which is known as Market Research.

The human personnel involved in Marketing are known as:

• Marketers – a person engaged in marketing and ensuring successful marketing campaigns.
• Marketeers – a specialist in the field of marketing.

Both marketers and marketers work in the online and or offline world to ensure that the campaigns they design are well-executed.

What are the different types of Marketing?

Marketing is a very broad area with many different categories and sub-categories.

To simplify things there is Traditional Marketing, Content Marketing and Internet or Digital Marketing.

N.B. Some types of marketing outlined below can be both Traditional or Modern Marketing methods.

Traditional Marketing

Traditional Marketing refers to all the marketing practices since time immemorial.

People have been marketing their goods and services since the pre-historic era.

Unlike Internet Marketing, Traditional Marketing has been there in the past.

Traditional Marketing Examples:

Traditional Copywriting

• Direct response copywriting
• Offline Ads

Public Display Marketing

• Billboards
• Neon signs
• Posters

Traditional Media Marketing

• Radio Advertisements
• TV Ads – Traditional Television Advertisements

Marketing through human interactions

This is done face to face.

• Network Marketing
• PR or Public Relations is getting your brand known using Traditional Marketing methodologies. Richard Branson’s company Virgin, partly got popular as a result of PR.
• Unconventional PR
• Offline Events e.g Speaking Engagements
• Trade Shows

Design marketing

Designing content/files for marketing purposes.

Examples:

• Logo creation
• Posters

Online Oriented Design Marketing

Designing content for internet purposes.

Offline Design Marketing

Designing content for the real world.

For example, billboards.

Content Marketing: Internet Marketing and Digital Marketing

Content Marketing includes all the components of Traditional Marketing and Internet Marketing.

More specifically, it is marketing through Content Writing and Content Creation.

Digital Marketing is also a subsection of Content Marketing.

Like Traditional Marketing, Online Marketing is a conversion-oriented type of marketing.

Content Writing 

Content writing refers to creating helpful and marketing content for your audience, prospects, clients, and customers.

Such includes:

• Writing ebooks and books
• Article writing
• Press releases

Copywriting 

Online Ads

This is copy that is oriented for marketing purposes.

For example, writing copy for:

• Google Ads
• Facebook Ads
• Instagram Marketing.

Website marketing

This is writing copy for websites.

Such includes:

• Creating landing pages

Social Media Marketing – SMM 

Influencer Marketing

Search Engine Marketing – SEM

Search Engine Optimization – SEO

On-page SEO

Off-page SEO

Viral Marketing

This is whereby you create popular content that viewers are compelled to share.

They may share your popular videos on Social Media platforms like Facebook, Twitter and Whatsapp.

Podcast Marketing

Video Marketing

Native Advertising

Native Advertisements or sponsored content.

Email Marketing

Affiliate Marketing

Affiliate Marketing is a strategy of marketing through other people. Companies introduce affiliate programs with the agenda of getting as many people as they can to buy their products or services.

Examples of companies that have benefited from Affiliate Marketing include:

• Amazon
• Target
• Fiverr
• America Express

Referral Marketing

Referral Marketing – introducing your family, friends, colleagues, and community to a product or service.

You get paid a commission for each person that you introduce to the service.

Since a friend or a colleague referred it to you you are most likely going to join it.

Examples of companies that have been into Referral Marketing:

• Fiverr
• Payoneer – refer a friend and get paid a certain amount

Online Community Building 

This can be done in various ways:

• Podcast Followers
• Facebook Groups
• Social Media Page Management

eCommerce marketing

Voice Marketing

Branding as Marketing

Personal Branding

Linkedin Marketing

Business Branding

Linkedin Marketing For Business

Who can become a marketeer or marketer

• Entrepreneurs
• Intrapreneurs

Why is marketing important

• Sales
• Business success

How to become a Marketer

• Online course
• College
• Business School

Marketing Online Courses

–

Marketing Books and eBooks

–

Marketing Podcasts

–

Traditional Marketing Education

One of the well-known traditional ways to become a marketer is through traditional education:

• Universities
• Polytechniques
• Business schools
• Management of business studies

Conclusion

Marketing is one of the fields that will exist forever.

There are different types of marketing.

To be a successful marketer does not have to do with one’s educational qualifications or experience but their effectiveness in attracting the ideal prospects, clients, and customers.