Why Big Words Kill Engagement and Sales
How to Tell Stories That Actually Influence People – The Storytelling Rule That Makes People Listen
How to Explain Anything So People Instantly Get It, The “Kind Of Like” Bridge That Makes Selling Easy. Why People Don’t Understand What You Sell (And How to Fix It)
People are conditioned to process information at a much simpler level. Research into communication patterns has consistently shown that messages delivered at approximately a third-grade level are more engaging, memorable, and persuasive.