Let’s start by answering the question: What is a podcast?

Podcast Definition

A podcast is a digital audio or video periodical that can be downloaded from the Internet into any device.

The audio can also be played online, just like when you watch Youtube videos or stream Netflix Movies.

One can say that a podcast is simply a customizable and downloadable audio program/file that can be uploaded to a website or blog.

Where to find Podcasts

Most podcasts are uploaded on popular platforms like iTunes, Spotify, SoundCloud, and many other websites.

Related Article: Where Podcasts are published?

The rise of technological development in multimedia equipment manufacturing, as well as the existence of these websites for storing and sharing content, has led to the rise and popularity of Podcasts in the 21st century.

Although many years ago podcasts could mainly be listened to through iTunes on iPods, today they are hosted directly on websites.

One of the most popular examples of a podcast, which covers topics related to the real estate sector, is BiggerPockets Real Estate Podcast, that is by is hosted by Brandon Turner and David Greene.

Through any device that plays music or a player hosted on the internet, you can listen to the interviews that Brandon Turner and David Greene conduct with different guests, in different episodes.

Each episode contains analysis, discussions, and comments on a specific general theme, so that small chunks of content are created for the listeners periodically.

Podcasts are growing popular and currently, various radio stations already have their own podcasts which allow you to listen to their station when they are not live or online.

Podcasting FAQ

This section answers the Frequently Asked Questions on Podcasting.

Origins of the word Podcast

Podcast = iPod + Broadcast

Podcast is a portmanteau, a made-up word coined from a combination of the words iPod and broadcast.

Oxford Languages

Year coined: 2004

Who coineed the word Podcast?:Ben Hammersley

Who can host a podcast?

  • You.
  • Anyone with the qualities of a great Podcast host. – A podcast is normally directed by a presenter and or different collaborators and interviewees, who, during a certain period of time, reveal and develop a specific theme or themes, The agenda is to form or coming up with different episodes that run on that or several subjects and themes.
  • Experts on a certain topic e.g Russel Brunson, Tim Ferris.

Why do some businesses have Podcasts?

  • Marketing purposes – Podcast Marketing is an important pillar of Digital Marketing – Internet Marketing.
  • Educating prospects, clients and customers about the company’s products and services.
  • Business branding.
  • Personal branding for the Podcast host.

Related Article: Why you might need a Podcast for your business or brand?

Why people listen to Podcasts?

  • To stay up to date on trending issues in their favourite industries.
  • Podcasts are easier to listen compared to Video. One can listen to a Podcast anytime anywhere.
  • Most Podcasts focus on a certain niche – this makes them popular.

Podcasting Resources

Related Page: Podcasting 101 – How to create your own Podcast.

Name or TitleIs it a course or an ebook?Duration or Page BumberLink to access
Launch, Market And Monetize A PodcastOnline Course2.4 Hours, 22 videosWatch the free preview
So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will ListenBook / eBook227 pagesCheck the ebook here
Podcasting Made Simple: The Step by Step Guide on How to Start a Successful Podcast from the Ground upBook / eBook126 pagesCheck the ebook here
Podcasting: How to Start a Podcast and Create a Profitable Podcasting BusinessBook / eBook140 pagesCheck the ebook here


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